![]() The film was shot entirely on camera over the course of two weeks in partnership with production company Knucklehead. The new ad introduces an unflappable real chicken, which sashays around a barn to X Gon’ Give It To Ya by DMX in the style of a 90s rap music video. The agency was briefed to highlight how KFC outlets only use fresh, locally sourced chicken from 500 UK and Irish Red Tractor Assured farms. The Whole Chicken is the first work for KFC from Mother, which ended the fast food chain’s 15-year relationship with BBH when it won the account in March. KFC has shifted its creative to focus on its locally sourced, 100% poultry credentials, unveiling a new TVC featuring a badass strutting chicken and a supporting campaign.
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